Michael Cabrera Design logo
ad campaign design

The Wooden Wyrd

Ad Campaign

The “Wooden Wyrd” is a psychic festival in Olympic National Park, Washington, USA. One of the goals was to work with an event that was both interesting and mysterious. This festival fits that description.

For the design elements, earth tones and natural colors were chosen: chocolate brown, tangerine orange, and powder blue. The logo shape was designed around the crystal ball and used a delicate script typeface. This proved useful when designing the social media components.